Shifting the Meaning of Home

Shifting the Meaning of Home was founded in 2000 with an omni-channel approach to retailing.
As the recession hit the Nordics, sales quickly declined and the company faced bankruptcy. developed a bold strategy: stop thinking like a furniture brand and start behaving like a fashion brand. thus leveraged the recession, gaining market share and accelerating business growth. Profits went from -€3.5m (2010) to +€7.4m (2017).
 The campaign has provided an ROMI of €7.3:1, and of €17.2:1 in 2017.