Shifting the Meaning of Home
Bolia.com was founded in 2000 with an omni-channel approach to retailing.
As the recession hit the Nordics, sales quickly declined and the company faced bankruptcy.
Bolia.com developed a bold strategy: stop thinking like a furniture brand and start behaving like a fashion brand.
Bolia.com thus leveraged the recession, gaining market share and accelerating business growth. Profits went from -€3.5m (2010) to +€7.4m (2017). The campaign has provided an ROMI of €7.3:1, and of €17.2:1 in 2017.